Archiproducts Milano Design Week 2024

Operation report

What an incredible journey it was!

Archiproducts experienced the most important week of the year with so many Architects, Retailers, Brands, and Design Professionals.

An edition full of enthusiasm, where we have reached more than 750,000 people with a record number of events scheduled. With over 30,000 visitors and 10 million social impressions, our events have left their mark.

Design is Our Purpose

Our Global Campaign (out-of-home, social, and video), shot in collaboration with photographer Alberto Zanetti, has once again succeeded in uniting our community and celebrating design in that unique moment when a creative idea becomes a new product.

630 sqm

of visual artwork

+ 360k visitors

at Salone del Mobile.Milano

Guiding visitors around Milano Design Week

The Archiproducts Guide provides any visitor with detailed maps of the Salone del Mobile.Milano pavilions and Fuorisalone events selected by Archiproducts. It is the perfect tool for brands and exhibitors to get extra visibility and reach their target audience.

This year we achieved incredible results in terms of downloaded guides and registered users.

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+ 45k guides

downloaded online

+ 80k guides and bags

distributed on site

Download the 2024 guide

Our iconic yellow stand was a benchmark to meet, request information, and join the global network for Architecture and Design.
We met Professionals, Retailers, and Brands to guide them towards the best online and offline strategies, transforming market challenges into opportunities for growth.

+ 5k people

registered to Archiproducts at the Fair

Our online look at Milano Design Week

Our editorial team selected some of the most interesting product presentations, trends, collaborations, and interviews to be published in our online Milano Design Week Showcase.

+ 11k views

of the online MDW Showcase

+ 90 editorial contents

dedicated to Milano Design Week

4 dedicated sections

covering all areas of interest related to the Milano Design Week

Visit the Special Showcase

Archiproducts events throughout the city

Three big events to explore Design, internationalize Made in Italy Design, and spotlight the excellence of Puglia’s companies during the most awaited event of 2024.

Aqua. A design exploration

Over 17,000 visitors joined us to immerse themselves in a new design exploration inspired by water, curated by Studiopepe. This extraordinary experience was created in collaboration with Explora Journeys and over 70 brand partners.

Terrazza del Made in Italy

Together with SACE (Italian Insurance and Finance Group of the Ministry of Economy and Finance), Archiproducts played a leading role at the inauguration of the “Terrazza del Made in Italy“—a suggestive setting for discussing the internationalization of Made in Italy Design and creating new and exciting connections in the design industry.

AUTENTICO. Sustainable Design made in PUGLIA

Alongside Regione Puglia and Pugliapromozione, we created AUTENTICO—the exhibition that spotlighted the excellence of Puglia’s companies captivating more than 8,000 visitors, with a focus on sustainable design and the authenticity of the territory.

Let’s get social

The Archiproducts social media team experienced the fair personally, taking the network’s fanbase on a real‑time virtual journey among the latest trends, collections, and products.

+ 4M people

reached with our campaigns

+ 10M impressions

generated throughout MDW24

Design Talks

Behind every product, there’s a story. Over 50 Designers and Managers shared the story of their designs. The Archiproducts editorial office interviewed some of the most important names in international design: Alejandra e Josè A. Gandía-Blasco, Benjamin Hubert, Daniel Rybakken, Daniele Bertotto, Helena Rohner, Francesco Binfarè, Gabriele Salvatori, Michael Anastassiades, Patricia Urquiola, Soren Rose, and many more.

+ 50 video interviews

and Design Pills filmed on site

Watch the Design Talks

Let’s plan your next Marketing campaign

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