Archiproducts Milano Design Week 2023

Operation report

What a success, Milano!

From April 18 to 23, more than 85,000 Architects, Retailers, and Brands became part of the world of Archiproducts!

Thousands of professionals were interested to meet us and discover the potential and benefits of the global source in Architecture and Design, thanks to our operations around Milano!

Design is Our Purpose

We launched a new global campaign, shot in collaboration with photographer Alberto Zanetti, to capture that special moment of revelation between the designer and his creation.

“Design is our Purpose” was a multi-subject campaign focused on three fundamental elements for the design world: Brands, Designers, and Products, who we, as Archiproducts, unite every day.

630 sqm

of visual artwork

+ 300k visitors

at Salone del Mobile

181 countries

visiting the Fair

Discover our global campaign

Guiding visitors around MDW

The Archiproducts Guide provides any visitor with detailed maps of the Salone del Mobile pavilions and Fuorisalone events selected by Archiproducts. It is the perfect tool for brands and exhibitors to get extra visibility and reach their target audience.

This year we achieved incredible results in terms of downloaded guides and registered users.

+ 70k guides

downloaded online

+ 100k guides and bags

distributed on site

Download the 2023 guide

Our stand at the Salone

We made a mark at the Salone del Mobile thanks to our yellow stand, on Corso Italia, right outside pavilions 5–7.
More than 6,000 Architects, Retailers, and Brands had the opportunity to meet in person, request information and join our network.

+ 15k people

visited the Archiproducts stand

+ 6k people

registered to Archiproducts at the Fair

Our online look at the MDW

Our editorial team selected some of the most interesting product presentations, trends, collaborations and interviews to be published in our online Milano Design Week Showcase.

Archiproducts_Milano_Design_Week_Online_Showcase

+ 10k views

of the online MDW Showcase

+ 90 editorial contents

dedicated to Milano Design Week

4 dedicated sections

covering all areas of interest related to the Milano Design Week

Visit the Special Showcase

Let’s get social

The Archiproducts social media team experienced the fair personally, taking the network’s fanbase on a real‑time virtual journey among the latest trends, collections and products.

+ 4M people

reached with our campaigns

+ 10M impressions

generated throughout MDW23

Design Talks

Behind every product there’s a story. Over 50 Designers and Managers shared the story of their designs. The Archiproducts editorial office interviewed some among the most important names in international design: Foster and Partners, Snøhetta, Nendo, Piero Lissoni, Norm Architects, Humberto Campana, Patricia Urquiola, Roberto Palomba, Christophe Pillet, Francesco Meda, David Quincoces, Federico Peri and many more.

Archiproducts_Milano_Design_Week_Interview

+ 50 video interviews

and Design Pills filmed on site

Watch the Design Talks

Let’s plan your next Marketing campaign

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