Milano Design Week 2022

Salone del Mobile.Milano and Fuorisalone 2022
Archiproducts campaign report

Welcome back, Salone!

From June 6 to 12, the Archiproducts team met thousands of architects, designers, retailers and brands interested in the new features of our network and the online shop potential and benefits.

The Archiproducts Design Selection have once again highlighted the most interesting exhibitors and events of the 2022 Milano Design Week.

People deserve Beauty

We launched a new global campaign designed together with Digital Artist Massimo Colonna. The campaign plays with 3D and Metaverse technology, imagining a future of new spaces and visions.

We created 17 immersive windows featuring some of the finest products and brands on Archiproducts. The three‑dimensional products were immersed in settings that created a unique atmosphere, a perfect harmony between people and products.

The maximum visibility for our Partners

The Archiproducts artwork decorated the RHO Fiera Milano station for over 260,000 professionals and design lovers to admire.

30 brands were part of the campaign, and 9 of them had a distinguished space in the hallway station, featuring their own AD and booth location.

630 sqm

of visual art work

+ 260k visitors

at Salone del Mobile

173 countries

visiting

Guiding visitors around MDW

The Archiproducts Guide provides any visitor with detailed maps of the Salone del Mobile pavilions and Fuorisalone events selected by Archiproducts. It’s the perfect tool for brands and exhibitors to get extra visibility.

This year we achieved incredible results in terms of downloaded guides and registered users.

+ 60k guides

downloaded online

+ 100k guides and bags

distributed on site

Our stand at the Salone

We made a mark at the Salone del Mobile thanks to our yellow stand, on Corso Italia, right outside pavilions 5–7. Visitors had the opportunity to meet in person, request information and join our global network.

+ 5k people

visited the Archiproducts stand

WhatsApp Image 2022-06-07 at 15.45.06 (7)

Our online look at the MDW

Our editorial team selected some of the most interesting product presentations, trends, collaborations and interviews to be published in our online Milano Design Week Showcase.

+ 25k views

of the online MDW Showcase

Let’s get social

The Archiproducts social media team experienced the fair personally, taking the network’s fanbase on a real‑time virtual journey among the latest trends, collections and products.

+ 5M people

reached with our campaigns

+ 9M impressions

generated throughout MDW22

Design Talks

Behind every product there’s a story. Over 65 designers and managers shared the story of their designs. The Archiproducts editorial office interviewed some among the most important names in international design: Philippe Starck, Piero Lissoni, Rodolfo Dordoni, Elena Salmistraro, Francesco Binfarè, Konstantin Grcic, Pasquale Junior Natuzzi, Sebastian Herkner, Ludovica + Roberto Palomba, Francesco Meda, David Lopez Quincoces and many more.

+ 65 video interviews

filmed on‑site

Watch the video interviews

New videos uploaded every day

Let’s plan your next Marketing campaign

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